When you are Consistent you gain the TRUST of your Student Body. As you gain trust that the Experience will be good every time, attendance goes up.
If profit is your only concern, you cut corners to make more profit. You cut the experience out. You lose the trust and the attendance goes down. You might make more at first, over time you will lose all that you made extra.
The Experience has to be consistent every dance! If you have a dance that is not well attended, it is because the students don’t feel the experience will be worth their time and money!
Your Budget has to be consistent every dance! See our post on budget to learn tips and tricks
Your marketing has to be consistent. Don’t assume that everyone will hear about it.